About Us
We are a small yet experienced team dedicated to the venue sourcing market, with a strong focus on supporting the MICE industry. Through our work with large clients across diverse sectors and global travel companies, we identified a clear gap in the industry: the need for a more personal, human approach.
Atlas Forte is proudly based in the Midlands, bringing local insight with global expertise. Over the years, we have successfully managed projects across Europe, the Americas, and beyond. This international experience, combined with our personal approach, enables us to deliver tailored solutions that balance global scale with individual care—ensuring every event reflects the unique vision and goals of our clients.
That’s why Atlas Forte was built around relationships, not transactions. We combine our expertise with genuine collaboration, supporting every client from the first brief to post‑event reconciliation. Our mission is simple: to make venue sourcing effortless, tailored, and trustworthy, so your vision becomes reality with clarity and confidence
The Experience We Bring
Our story is backed by years of hands‑on experience working with hotels, venues, and event partners across the UK, Europe, and beyond. We’ve sat on both sides of the table — as venue partners and as client advocates — giving us a rare understanding of how the industry really works.
We know what drives pricing.
We know where flexibility exists.
We know how to negotiate terms that protect you.
And we know how to spot the details that others miss.
This experience allows us to secure competitive rates, favourable cancellation and attrition terms, and spaces that genuinely fit your needs — not just what’s available. Whether you’re hosting a board meeting, planning a multi‑day conference, or accommodating hundreds of delegates, we bring the insight, relationships, and strategic thinking that turn complex planning into a smooth, value‑driven process.
With Atlas Forte, you’re not just choosing a service.
You’re choosing a partner shaped by real industry experience, real relationships, and a genuine desire to make your life easier.